Help Me Write 140 Characters


November 26, 2013 was an unusual day for me. I did something outside the box.

I know I was running on about three hours of sleep. A snowstorm was on its way. My email to Rich that morning was whiny.

It was two days before Thanksgiving, and I was supposed to be writing my book for National Novel Writing Month. Instead, I was over at the Kindle Boards, where I am a serial lurker in the Writer’s Café.

On this day, Jim Kukral started a new thread: Creative book funding:  He commented, “If you haven’t seen how this guy is funding his book, you should.”

The first thought that ran through my head was, “Fund a book? Why would you need funding for your book?” There were no replies to Jim’s thread, and I almost went my semi-merry way.


Jim also commented, “Get creative people!”

That’s what pulled me in.

I followed the link to the website. Some guy in a t-shirt was selling advertising on every page of his book about creativity. I watched his video. I liked him.


(slightly cropped) Photo by Laura Evans Photography

I deduced he was a marketing genius. I thought it would be great to buy an ad in his book, but I knew his readers wouldn’t likely be my audience, so I clicked away to read other items of interest.

It wasn’t long before I was back at Jim’s post. This time, I watched the interview between t-shirt guy (Jason SurfrApp) and Jim Kukral. They talked about Jason wearing t-shirts for marketing, selling his last name to the highest bidder, and about success and failure. It was all very interesting, but two specific things stood out for me.

At the 22:18 mark, Jim mentions the ton of media coverage Jason has enjoyed, and they talk about how he will tap into that once again when he releases his book. Jason has been featured on/in The Today Show, CNN, The New York Times, and USA Today. He has written for Forbes, Business Insider, CNBC, The Wall Street Journal, and Entrepreneur.

His book will likely be a best seller.

At the 25:00 mark, Jason talks about the ads at the bottom of each page. He indicates that everyone who buys an ad will have a feature on the bookmarking website next year.

I knew right then I wanted in. I can’t even wrap my head around what kind of exposure the ad plus the feature might mean for my books. Or not. But I had to try this unusual method of marketing.

It took a while to choose a page to sponsor. The front of the book was too pricey for me; the back of the book was taken. I opted for a page near the middle. Assuming the book will be traditionally printed, the odd-numbered pages will be on the right. I chose page 105. I’m excited to see what information lands on that particular page. (Jason, if it’s a blank page or the end of a chapter, please place a fun picture on the page. My books are fun!)

My ad can only be 140 characters to include my URL. How about giving me a hand?

I want to link to my website for my books. I think I should continue with my branding of easy-breezy reading, and I suppose I should mention my name in addition to the website.

ImageShort and sweet? Less is more? This might stand out in a sea of “larger” ads:

Breezy Books. Humorous mysteries by Maddie Cochere.

Or something longer. I’m going round in circles with these phrases:

Easy-breezy reading from Breezy Books.
Do you enjoy humorous mysteries? Try books by Maddie Cochere.
Easy-breezy reading from Breezy Books and Maddie Cochere.
Light mysteries with romance and humor.

How would you put it all together? Did something else pop into your mind? I have a bit of brain lock on this.

There are still pages available in Jason’s book, Creativity for Sale. If you want to try some unique marketing for your book, product, or project, check out SponsorMyBook.

68 thoughts on “Help Me Write 140 Characters

  1. Wow, what a clever idea. Why do I never think of these things? I’m so entrenched inside that box, it isn’t even funny.

    I’m terrible at coming up with ads, so I probably won’t be much help. But I’ll muse about it a bit. But knowing you, you’ll find the perfect ad. You’re much better about stepping outside that box than me!

  2. I love this! Here’s a couple of ideas, Maddie 😉

    There’s nothing funny about a serious mystery — unless it’s by Maddie Cochere


    Breezy Books — the home of humorous who-done-its by Maddie Cochere


    Maddie Cochere’s hilarious mysteries will kill you! Seriously, she will hunt you down..
    (I’m just kidding about this one 😉 )

    Good luck and thanks for the heads-up!

    • Ned, thank you – really. I LOVE your third ad!

      I am the world’s worst marketer. I haven’t done any advertising since early March of last year. I recently read that using the word “hilarious” in your blurb or advertisement will generate a higher percentage of clicks and buys. However, I wouldn’t go so far as to say my books are “hilarious.”

      My dilemma is that the Susan Hunter books are first Chic Lit with some mystery, but not really who-done-its. The new books will all be murder mysteries.

      But you have definitely given me something to think about! I never thought about something other than boring, “here it is” wording. Thank you!!

      • You’re so welcome, Maddie! And hey: join the club of Bad Marketers — I’m the president! I’m glad the suggestions got some ideas going. The murder mysteries open up a lot of catchy line potential. If I think of any others, I’ll pass them along.

        My apologies in advance 😉

  3. Hey Maddie! I liked that one by Ned too. You got to have fun with your ads, that will really make people notice them!

    Maddie Cochere has a way with words and dead bodies that will make you laugh out loud.

    Breezy Books and Maddie Cochere, light hearted mysteries, bet you can’t read just one!

    Breezy books by Maddie Cochere, chick lit with flare!

    I know these aren’t very good, I will have to think on it some more. 🙂

  4. A day in the life of Maddie Chochere Mystery detectives start off in your classic fashion; Susan Hunter finds men staring at her body, while Jo Ravens finds dead bodies. 🙂

  5. Fascinating! Can I get in on the $3 page? I don’t have a book, but what a motivation. Thanks for sharing. As for your 140 characters…I came up with: Breathe easy with Breezy Books?? Building on Neds: Maddie Cochere’s hilarious mysteries will kill you! You will be dying to turn the page. Ha ha. I’m sure that’s way over. Best of luck with this! I like what you have!

    • Amy, I would have loved to grab the $3 page! The back of the book filled up fast. Thanks for adding some thoughts. If only I hadn’t crossed so many genres in the Susan Hunter books, this would be much easier. And thanks for the luck!

    • Theresa, the Two Sisters books will be murder mysteries, but you’ll soon see the Susan Hunter books are more of a madcap “in the wrong place at the wrong time” type of book. My characters do eat a lot though, don’t they? 😉

        • I like the phrase “humorous mysteries”. A thought on breezy books: I would be more drawn by the phrase “easy breezy fun” than “easy breezy reading”. I often choose light, fun reading, but “easy reading” sounds sort of remedial. I would probably not have read any Susan Hunter if I didn’t like your blog so much. Your good writing here gave me faith that your writing there wouldn’t tax my patience. (Arg! that sounds so snobby but it’s true.)

          • I do believe you’re right on this. I’m so glad you spoke up. I think my books *are* fun, and making that simple change would be easy and fit all of the books. I’ll ponder it a bit, so I’m not being hasty, but I’m putting the change in wording on my to-do list. Thanks!

    • That’s catchy. 🙂 Susan has some romance in her books, but Jo won’t have much in hers. I think that’s why I was leaning toward a more generic “humorous mysteries.”

      I was trying to think professionally and not embarrass myself, but I’ve never taken myself too seriously, so why start now. I think having something a bit off the wall would be great.

      Side note: Did you get a copy of Murder Under Construction? I don’t remember. I can send one to you via Kindle or a coupon code through Smashwords. Let me know!

      • I know. Now that I look at it, mine makes it sound like a dating site/romance novels. lol
        My best advice is go with your gut.

        & Sadly, no. 😦 I’ve had a lot on my plate lately. Is it on the iBookstore? Cuz I wanted to give you a sale rather than snag a freebie. Plus, all of my e-books are in my lil’ iBookshelf thingy. (Jeez, I sound old.)

        P.S. I know you’ll land on something great. If it helps, your sense of humor is what drew me here in the first place. So just be your cute, funny self in a short few lines & the rest should follow. 😉

        • Thank you. I think humor in the ad is the way to go. I have some time to get it all together yet.

          Neither of my new books has hit the iBookstore yet. They should soon, but don’t even think about buying/reading until things slow down for you. Maybe this summer on the beach. 🙂 Let me know if you change your mind and want a coupon from Smashwords.

          You don’t sound old; you sound organized. Good night, DD!

          • Oh, don’t worry dear, I won’t wait that long. Things should start to calm down here somewhere between February and April.
            It’s a long story, I’ll have to mail you about it soon. I can’t wait to read!!! I love crime mysteries. 😀 I’ve been excited since you first announced it.

  6. What a terrific idea. Maddie, you know I admittedly can’t write a 140 character message. That’s why I’m no good at the twitter. Howevah…I was inspired by Ned’s awesome cleverness. So, here you go. Maddie Cochere’s Breezy Books will blow you away. I can’t wait to hear how this marketing works for you.

    • I tend to be wordy, so the 140 is a challenge on Twitter and on this ad. I like the “blow you away” idea. I’m adding it to the list. The book is going to be published in May, so I’ll have to lock this down soon. I’ll definitely let you know how it goes.

  7. Looking at your first ideas, I thought of combining them into “easy-breezy mysteries.” I also liked Ned’s “humorous who-done-its.” I love Daydream’s “Love is a whirlwind. Get caught up in the storm over at”
    One thing I think you might be overlooking – you seem concerned that the Susan Hunter books don’t fit the mystery genre neatly – I think you should play that up as a strength. Something like, “No one’s life fits in a genre, least of all Susan Hunter’s.” Or “Tossed from adventure to mystery to love, Susan Hunter breezes through life.” I don’t like my wording there, I’m just trying to say that I think your multiple-genre viewpoint is a strength.
    Also, I think another way consistent feature in your books is that your heroines are middle-class Midwesterners, not super glamorous New Yorkers or Hollywood types – that could be a draw for readers who want to identify more closely with the characters they read about.
    It’s a good thing I didn’t have to stick to 140 characters! I hope this helps give you an idea!

    • Yes, you do give me ideas! I was talking to Rich last night, and I mentioned that I should go back through all of the ways I explained the cross-genre aspect of the books and see how I could apply that in a catchy way.

      When I told him I should put the first line of my next book in the ad (Chasing caviar with a double shot of gin killed my stomach.), he groaned and rolled over and went to sleep. 🙂

      Thank you for the helpful, thoughtful response!

  8. “Read Maddie Cochere’s Breezy Books because Marcus does.”
    My own heart skipped a beat when I reread the previous line.
    I think that one is so good that I’m getting emotional.
    I can’t type anymore.

  9. This is one of those stories that makes me want to metaphorically kill myself.
    I’d help you out, Maddie, but I’m too bummed at my own failures to forma coherent thought.

    • Hook! No! Failure is not a word that should be in your vocabulary. You are one of the finest people I know here at WordPress. I would like to know you in person.

      You have published a book. Many people only dream of publishing. You are working on your second book – which will be even better than your first. I know life has gotten in the way right now, but seasons change, and you will get back to it.

      You excel at your job. Amongst all the funny or sad stories you tell, it’s obvious you care about people, and you’re kind. You always know the right thing to say in any situation.

      Your family – and dog – adore you. You are their hero. Whenever I think of Niagara Falls, I always picture you walking up Clifton Hill on your way home to your beloved family. (If that’s the wrong street, blame it on faulty memory. I see you walking up Clifton Hill.) And let’s not forget the championing of your daughter’s work.

      You, my friend, are nowhere near the word failure.

  10. What a cool idea! I want to read the book just to see all the sponsors. 🙂 Yes, he is clever. Everything that I have read has said to do your marketing before the book is published, and of course while it is published. Once you have a following, that person tells another person and so forth, the word is spread. 🙂

    I would stick with a fun slogan with your website at the end. Once they are intrigued they will go to the website and see all the other information.

    Lots of great ideas from everyone. I really like the ““Easy-peasy, nice and Breezy. Duck the stress with Breezy Books by Maddie Cochere!” by El above. 🙂 It sticks in my head and sounds fun. It’s out of the ordinary. 🙂

    I would try them all out on your Twitter account and see if you get stars and retweets. 🙂 And go from there.
    Good luck! I’m sure it will be great!

    • I know about marketing before a book comes out, but you would never know it. 😉 I hope to do a better job of marketing my books this year.

      I like the idea of a fun slogan, too. I’ll probably try to put some finished ideas together and run a poll here first. I’m still kind of afraid of Twitter.

      • You do a good job of marketing. You have a big following and that helps. 🙂 What sold me on reading your books is your blog and that you answer people back and not just with a thank you. 🙂 I always share when I purchase a book and have my Goodreads linked to my media accounts so more people see the books I read. Good advertising for all! 🙂 Spread the word. A poll will be great, I look forward to it. Don’t be afraid of Twitter! 🙂 I’ll retweet for you! 🙂

        • Thank you for all of that, Julia! I’m so glad I found your blog and dragged you into an online friendship with me. 😉

          I don’t know how my last Susan Hunter book showed up at Goodreads, but I put my new series book up there this evening. I forgot that people like to keep track of their reading there. I appreciate that you liked Sin City Hunter. 🙂

          I might have found the right words for the ad tonight. I’ll let you know if I decide to tweet them. Thanks!

  11. This is really cool! Very intriguing. I can’t wait to hear how it goes, so I hope you’ll keep us updated.

    I have no doubt that whatever words you choose will hit the mark, but I liked your short and sweet approach. I think it says everything you need to say, but of course, you can always say more.

    • Jason is going to self-publish the book and do all of his own marketing. I feel that my sponsorship on one page will ultimately bring more exposure for my books than I could get on my own (for the money spent).

      I like short and sweet. I came up with an idea tonight that is longer, but has a “short” feel to it. I’m going to let it simmer for a couple of days before I make a decision. Thanks for popping in, Juliann!

  12. Arrgghh! I was eating peanuts and fell asleep under a tree, so I’m late getting here– but I’ll submit an entry anyway:

    Bright and breezy mysteries whose stylish heroines are quick with a quip and always up for a little good murderous fun. By Maddie Cochere. (138 words)

    In other words, friends– mysteries don’t get any better’n this!!! : )

    • Hey! You were in my dreams last night! You weren’t eating peanuts, and you weren’t sleeping under a tree. I find myself thinking about blogging friends off and on during the day, but I think you are the first to show up in a dream! Here is your award. ♚ A shiny new crown – or a bottle of Crown Royal. Take your pick. 😉

      I like your suggestion, Mark! You are just a tad late. I chose my 140 words. In the post after this one, I told how I came up with the wording:

      Two sassy women from Ohio. One finds criminals. One finds dead bodies. They should meet. Books by Maddie Cochere –

      • Gosh, I’m honored! When yours truly shows up in dreams, people usually refer to them as nightmares– I like your restraint and discretion, my dear Maddie! (Whadja have going to bed, BTW– liverwurst??)

        Sorry again for being late. I really like what you came up with. The very short sentences convey just the right impression: it’s murder, but we have a good time with it. Excellent!

        I’ll check out the follow-up post for the full story. Thanks for the crown– can’t wait to wear it to church tomorrow!! : )

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