November 26, 2013 was an unusual day for me. I did something outside the box.
I know I was running on about three hours of sleep. A snowstorm was on its way. My email to Rich that morning was whiny.
It was two days before Thanksgiving, and I was supposed to be writing my book for National Novel Writing Month. Instead, I was over at the Kindle Boards, where I am a serial lurker in the Writer’s Café.
On this day, Jim Kukral started a new thread: Creative book funding: Sponsormybook.com He commented, “If you haven’t seen how this guy is funding his book, you should.”
The first thought that ran through my head was, “Fund a book? Why would you need funding for your book?” There were no replies to Jim’s thread, and I almost went my semi-merry way.
Jim also commented, “Get creative people!”
That’s what pulled me in.
I followed the link to the website. Some guy in a t-shirt was selling advertising on every page of his book about creativity. I watched his video. I liked him.
(slightly cropped) Photo by Laura Evans Photography
I deduced he was a marketing genius. I thought it would be great to buy an ad in his book, but I knew his readers wouldn’t likely be my audience, so I clicked away to read other items of interest.
It wasn’t long before I was back at Jim’s post. This time, I watched the interview between t-shirt guy (Jason SurfrApp) and Jim Kukral. They talked about Jason wearing t-shirts for marketing, selling his last name to the highest bidder, and about success and failure. It was all very interesting, but two specific things stood out for me.
At the 22:18 mark, Jim mentions the ton of media coverage Jason has enjoyed, and they talk about how he will tap into that once again when he releases his book. Jason has been featured on/in The Today Show, CNN, The New York Times, and USA Today. He has written for Forbes, Business Insider, CNBC, The Wall Street Journal, and Entrepreneur.
His book will likely be a best seller.
At the 25:00 mark, Jason talks about the ads at the bottom of each page. He indicates that everyone who buys an ad will have a feature on the bookmarking website next year.
I knew right then I wanted in. I can’t even wrap my head around what kind of exposure the ad plus the feature might mean for my books. Or not. But I had to try this unusual method of marketing.
It took a while to choose a page to sponsor. The front of the book was too pricey for me; the back of the book was taken. I opted for a page near the middle. Assuming the book will be traditionally printed, the odd-numbered pages will be on the right. I chose page 105. I’m excited to see what information lands on that particular page. (Jason, if it’s a blank page or the end of a chapter, please place a fun picture on the page. My books are fun!)
My ad can only be 140 characters to include my URL. How about giving me a hand?
I want to link to my website for my books. I think I should continue with my branding of easy-breezy reading, and I suppose I should mention my name in addition to the website.
Short and sweet? Less is more? This might stand out in a sea of “larger” ads:
Breezy Books. Humorous mysteries by Maddie Cochere. www.breezybooks.com
Or something longer. I’m going round in circles with these phrases:
Easy-breezy reading from Breezy Books.
Do you enjoy humorous mysteries? Try books by Maddie Cochere.
Easy-breezy reading from Breezy Books and Maddie Cochere.
Light mysteries with romance and humor.
How would you put it all together? Did something else pop into your mind? I have a bit of brain lock on this.
There are still pages available in Jason’s book, Creativity for Sale. If you want to try some unique marketing for your book, product, or project, check out SponsorMyBook.