I’m irritated with my Readers Favorite review. They corrected the spelling and most of the grammar/sentence structure on their site, but the original review stands at Barnes & Noble – where the reviewer, an ex-teacher no less, appears to have had trouble with the English language, and where racquetball is spelled racket ball. RF would be happy to post the edited review, but only an author can request the removal of their first one. Good luck with that. It’s irritating, but not worth losing time or sleep over. I’ve made the request to B&N twice, and if they ever remove it, I’ll the RF people know.
It’s hard for a new author to get reviews. I wrote to an online friend of many years and asked if she would have time to read my book. I told her I would send a gift card through Amazon, and all I wanted was an honest review. She was excited for me and said yes. Three months later she is sheepish, but she simply hasn’t had time to read the book with summer, kids, back-to-school, etc. I told her I completely understood, and I wouldn’t be offended if she never read it.
Now I’m reading across many forums that it was unethical for me to ask for the review in the first place. Giving a book away for free in return for a review, or paying someone to read your book then leave a review, is a shunning offense as an author.
The payment to Readers Favorite was to have someone read the book and post the review within two weeks – nothing more. There was no guarantee of a positive review. They will review any book for free if you are willing to wait three months or more. But with five stars across the board in all categories, and then the racket ball misspelling; well, I can’t help but to wonder if the payment had a bearing on the review.
Charlie, thatgirlwhoreadsbooks, posted this article in a reply to one of my posts. It’s from the New York Times and is an article about book reviewers for hire. By the way, I enjoy Charlie’s blog immensely as she attempts to read every book in her house. You should check it out.
The entire article was interesting, but I found the mention of John Locke to be especially noteworthy. Everyone who self publishes knows who John Locke is. He is the first self-published author to sell more than a million eBooks through Amazon. I would love to know his true sales numbers, as I believe even his free downloads were considered a “sale.” Oh, I’m not taking anything away from the amount of money he’s made; I’ve contributed! A quick check of my Nook shows 13 John Locke books which I purchased at 99 cents each.
What interested me so much about the article was that Mr. Locke “commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service’s best customers.” Mr. Locke went on to say “Reviews are the smallest piece of being successful,” he said. “But it’s a lot easier to buy them than cultivating an audience.”
It reminded me of the disc jockey scandal of the 60’s. Disc jockeys took payment in return for playing certain music tracks more frequently on the radio. Just as hearing a song over and over again can run it up the charts, seeing a book with hundreds of positive reviews can bring more and more buyers.
I’ve set aside a budget for advertising. When I originally set my budget, I allowed for free books in exchange for honest reviews. So far, I’ve only done that with my friend who doesn’t have the time, but I’m wondering if I should even consider this given the current review climate – especially at Amazon. I received a glowing review for one of my books, and it has disappeared. It was a verified purchase, I didn’t know the person, and I have no idea why the review is gone. Do I really want to pay for reviews via free books when they could disappear at any time anyway? I think not.
Having at least one positive review on each book right now is just fine (none were paid for!). I can live with that.
But I am curious … have you had any experience with offering a book in exchange for a review? Or have you paid for a review? Did you change your mind about the practice after you did? What does Scrooge McDuck have to do with any of this?